VELOCITY RETAIL GROUP & MOUNTAIN WEST RETAIL REPRESENT MATTRESS FIRM’S EXPANSION INTO THE STATE OF UTAH

Mattress Firm recently announced their expansion into Utah.  The Houston-based retailer launched its IPO in November, 2011 and currently has more than 800 stores in 26 states.  They are one of the nation’s fastest-growing retailers. Velocity Retail Group, along with its local brokerage partner Mountain West Commercial are working on the expansion on behalf of Mattress Firm.

Mattress Firm’s first seven locations in the greater Salt Lake City market are located at Jordan Landing in West Jordan, West Valley City, South Salt Lake, Fashion Place, Midvale, Sandy-South Towne and at Riverdale Family Center in South Ogden.  The distribution center is located just east of Bangerter Highway at 3400 West California Avenue in the heart of Salt Lake’s strongest retail distribution industrial market.  “Leases for an additional stores have been signed at locations to be announced later this year,” said Darren Pitts, Executive Vice President at Velocity Retail.

“Velocity Retail Group is among the best in the business,” said Bruce Levy, Senior Vice President of Real Estate & Construction for Mattress Firm.  “Darren and the team’s ability to handle our distribution center requirement along with our multi-store retail site selection strategy under very tight time parameters is imperative to our growth.  We look forward to leveraging their expertise to find billboard locations in new markets as we continue our rapid national expansion.”

Chad Moore, Managing Principal of Mountain West commented that “The timing of Mattress Firm’s entry into the Salt Lake City market has been key to getting some very high profile locations.  We’ve been able to acquire excellent locations in areas where space has traditionally been very difficult to secure.”

For more information about Mattress Firm, visit the company’s web site at www.mattressfirm.com.  Site submittals can be sent to Darren Pitts at Velocity Retail he can be reached at 602-682-6020, or Chad Moore at Mountain West can be reached at 801-456-8801 or visit their web site at www.mtnwest.com.

Darren Pitts
Darren Pitts is a widely recognized and respected expert in the retail real estate industry. With more than 15 years of experience as an award-winning, elite performer and Senior Vice President at both CB Richard Ellis and Staubach Retail, he has streamlined his multi-market knowledge across the West, primarily focusing on big-box clients like Lowe’s Home Improvement Warehouse, JCPenney, Lifetime Fitness, and others. Darren was instrumental in leading and executing a 60 store rollout of CVS as well as implementing an expansion program of more than 30 branches with JP Morgan Chase. He is particularly known for his ability to identify invisible real estate and accelerate a client’s speed to market.
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