“With 30 existing stores, Phoenix is a market that has room to grow,” said Darren Pitts, Executive Vice President at Velocity Retail. “We are looking for very high profile, street-front locations in regional areas that have a high concentration of existing retail,” he added.
“Velocity Retail Group is among the best in the business,” said Bruce Levy, Senior Vice President of Real Estate & Construction for Mattress Firm. “Darren and the team’s ability to handle multi-store retail site selection strategy is imperative to our growth. We look forward to leveraging their expertise to find billboard locations as we continue our rapid national expansion.”
Dave Cheatham, Managing Principal at Velocity commented that “With the closing of many video store locations and some restaurants, the timing of Mattress Firm’s expansion has been ideal in securing some very high profile locations. We have been able to acquire excellent stores in areas where space has traditionally been very difficult to find.”
Preferred Site Criteria:
- Ideal store size: 3,800 – 5,000 SF.
- Prominent pad locations on the main arterial for the intersection.
- Regional trade areas with heavy existing retail (no neighborhood locations). Sites can be within 2 miles of existing store.
- High visibility locations with excellent signage opportunities.
- Deal structure: Lease or build-to-suit.
- Will NOT be considered: In-line locations of any kind.
Email site plans for potential sites to: dave.cheatham@velocityretail.com
For more information about Mattress Firm, visit the company’s web site at www.mattressfirm.com.
 |
Darren Pitts Darren Pitts is a widely recognized and respected expert in the retail real estate industry. With more than 15 years of experience as an award-winning, elite performer and Senior Vice President at both CB Richard Ellis and Staubach Retail, he has streamlined his multi-market knowledge across the West, primarily focusing on big-box clients like Lowe’s Home Improvement Warehouse, JCPenney, Lifetime Fitness, and others. Darren was instrumental in leading and executing a 60 store rollout of CVS as well as implementing an expansion program of more than 30 branches with JP Morgan Chase. He is particularly known for his ability to identify invisible real estate and accelerate a client’s speed to market. |