The Pavilions at Talking Stick continues to add more Tenants

Scottsdale – Mountainside Fitness is opening a new location in the former Circuit City space at the Pavilions at Talking Stick.  Located at the southeast corner of Loop 101 and Indian Bend Road in Scottsdale, Arizona, De Rito Partners is redeveloping the Million square foot shopping center.   Velocity Retail Group was hired as a retail consultant on tenant mix and leasing of the big boxes as part of the Talking Stick Entertainment district.  “Velocity Retail has enjoyed teaming with De Rito Partners. Marty is extremely aggressive in getting the right retailers to re-position and strengthen the future of this project,” said Darren Pitts, a Principal with Velocity Retail.  He added, “Mountainside will energize the southwest end of this project with all the new visitors.”

Mountainside will be opening the 33,695 square foot location before the end of 2011.  They currently have 8 locations across the Valley and 3 in Colorado.  The Pavilions location will bring their total to 12 stores in the region.  Marty De Rito, De Rito Partners Development CEO, said that “With the combination of the casino, resort, entertainment district, Mountainside Fitness is a great compliment to our tenant mix.”

Mountainside is the largest locally-owned health club chain in Arizona, with an established reputation for being “the friendliest gyms in town”.  With this expansion, membership in the gyms will increase to over 65,000 members.  President and Founder of Mountainside Fitness, Tom Hatten had this to say about the newest location for his company, “We are excited to get this new club up and running.  The location is superior – it’s in the heart of Scottsdale. This is a great addition to our existing locations and perfectly positioned to serve a broad customer base.”

Dave Cheatham
Dave Cheatham is an accomplished authority on retail real estate in the disciplines of brokerage, project leasing, development, consulting and advisory services. He is a senior advisor to merchants, entrepreneurs, investors and senior retail executives throughout the industry.
Dave - April 25, 2011 - 6:08 pm

Joel, thanks for the kind words. I too agree that Marty deserves the Kudos…he lives out in front of the curve! I hope you are doing well!

Joel Broder - April 25, 2011 - 4:14 pm

Kudos to Velocity. It is not every day that one retail broker hires another retail broker to help them lease a center. And Kudos to Marty for being smart enough to do it. This guy never ceases to amaze me. My office is in the area, so I hope Mountainside has aerobics and yoga classes to suit my schedule. Keep up the good work on this center Marty.